Let’s be real—Muay Thai isn’t just about learning how to throw a proper roundhouse kick or mastering the art of clinch work. Sure, the physical benefits are undeniable: better cardio, increased strength, and improved coordination. But for many in the Chester County community, Muay Thai has become something much more—it’s a life-changing experience that transforms not just bodies, but minds and futures.
This art has a way of sneaking up on you, taking root in your daily life, and ultimately shaping who you are. It’s not just a workout; it’s a lifestyle. And for some, it’s even become a career.
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When you walk into our gym, you’ll notice something immediately: it’s a family. There’s an energy in the room, a mix of focus, determination, and camaraderie. People from all walks of life—college students, busy professionals, stay-at-home parents—come together to train, sweat, and push each other to be better.
Over time, something clicks. Maybe it’s after your first successful sparring session or the first time you conquer a movement that once felt impossible. That moment becomes a spark, and before you know it, Muay Thai isn’t just something you do. It’s part of who you are.
For many of our students, that spark ignites a fire that extends beyond the gym. The discipline, resilience, and confidence they build on the mats begin to show up in other areas of life—careers take off, relationships improve, and challenges that once seemed overwhelming suddenly feel manageable.
One of the most rewarding aspects of what we do is watching students transform into leaders. It starts small—maybe you’re asked to help a new student with the basics. Before long, you’re running warm-ups, assisting in classes, and becoming a mentor to others.
For some, this pathway leads to a deeper calling: coaching.
We’ve seen students transition from casual training to part-time teaching. Some take the leap into full-time coaching, while others go even further—making Muay Thai their life’s work by opening their own gyms.
It’s not an easy path, but it’s one of the most fulfilling. Coaching isn’t just about teaching techniques; it’s about changing lives. When you’re in that role, you’re not just a coach—you’re a guide, a mentor, and a catalyst for transformation.
That’s where The Muay Thai Advisory Group (MTAG) comes in.
The program that Somnath Sikdar and I founded was born out of a simple idea: what if we could help other gym owners experience the same kind of growth and fulfillment that we’ve been fortunate enough to achieve?
MTAG isn’t your typical coaching program. It’s hands-on, personalized, and designed specifically for Muay Thai, BJJ, and combat sports gyms. We’re not here to give you cookie-cutter solutions. We’re here to help you tackle real issues in your gym with real, actionable plans.
Our mission is to help martial arts gym owners grow their gyms, build better businesses, and ultimately create the life they’ve always dreamed of. And we’ve been lucky enough to work with some truly inspiring people along the way.
Jamie Bradley, Owner of KruFit
“Joining the Muay Thai Advisory Group (MTAG) and working with Lonnie and Som has been a game-changer for my gym. Their mentorship has provided invaluable insight, structure, and strategy that have helped KruFit grow exponentially. Since working with them, our membership and monthly recurring revenue have more than doubled! Their expertise in Muay Thai business development is second to none, and I can’t recommend them enough for any gym owner looking to take their academy to the next level.”
Elton Wells, Owner of Ambush Muay Thai
“I've done other coaching programs, but this is different. It’s hands-on. MTAG helps me address real issues in my gym with specific, actionable plans—and I have Lonnie and Som guiding me every step of the way.”
Adam Mallehan, Owner of SHIFT Combat Sports
“MTAG started as knowledge bombs left and right—highly motivating. Now, it’s accountability that keeps me pushing forward. If I show up without progress, I know I’m getting called out. And that’s exactly what I need.”
Jordan Geunther, Owner of Daruma Combat Sports
“Last month, we reeled in over $4K in private lessons for my assistant head coach alone. Thanks, Lonnie and Som, for the direction on marketing and everything else.”
If you’ve ever thought about making Muay Thai a bigger part of your life—whether it’s transitioning into coaching, turning it into a full-time career, or even opening your own gym—there’s a path for you. And if you’re already a gym owner looking to level up, we’re here to help.
The Muay Thai Advisory Group (MTAG) is designed for people like you—those who want more than just a hobby. It’s for the people who want to build something meaningful, something that lasts.
If you’re ready to take that next step, we’d love to chat.
👉 Schedule a Discovery Call Here: https://calendly.com/l-beck-mtag/30min
Whether you’re just getting started or looking to take your gym to the next level, let’s see how we can help you create the life and business you’ve always dreamed of.
I’ve seen it happen over and over again, not just in Chester County, but across the country.
And here’s the best part: this journey is just getting started.
If you’re ready to be part of it, we’re here for you.
Let’s build something great—together.
